As any team competing in the Euro 2012 championships knows, having the right support behind you can make all the difference. But sometimes supporters can be a liability: they make headlines for all the wrong reasons.
The town teams that have emerged from the Portas Review of the high street have had plenty of stadium-style support: there's no shortage of people rooting for them, from celebrities to local punters. But what kind of backing will turn their efforts into lasting change?
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