My role in the forthcoming debate is, unusually for an IP litigator, the balanced perspective, which puts me in the enjoyable position of not having to argue for one side against the other.
Ambush marketing came to light about 25 years ago largely in the context of FIFA and Olympic events. Since then the battle has raged between the official sponsors and their competitors, who may have rather enjoyed sailing as close to the wind as possible to get one over on their rivals. The well-known example is Visa and American Express.
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