Wednesday, August 22, 2012
How the AP-GfK poll was conducted
The Associated Press-GfK Poll on the 2012 presidential election was conducted by GfK Roper Public Affairs & Corporate Communications from Aug. 16-20. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,006 adults, including 885 registered voters. Interviews were conducted with 604 respondents on landline telephones and 402 on cellular phones.
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