While flash mobs have become a well-known concept, a new kind of mob is trying to break into the mainstream -- Saturday, March 24, marks International Cash Mob Day and small businesses around the country are lining up to grab their share of the Main Street movement that encourages spending at local retailers.
Cash mobs, where consumers patronize a local business to give them a one-day sales boost, have become increasingly popular across the country and even internationally. The grassroots events are a relatively new phenomenon -- the first-ever cash mob was organized on Aug. 5, 2011, by blogger Christopher Smith, who encouraged Buffalo, N.Y., residents to give local small businesses an economic boost. A few months later, attorney Andrew Samtoy organized a mob in his native Cleveland, on Nov. 16, and began blogging about the concept. According to Samtoy's count, there have been over 200 cash mobs held so far.
More...
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment